Audio-Technica

Over the course of a few years, a number of teams and I worked with Audio-Technica to develop video products of all different styles for all types of audiences. Traditionally, Audio-Technica has been a producer of professional audio equipment and accessories but recently expanded its offerings for everyday consumers across the board.

The following cases present some of the many ways we helped Audio-Technica connect with its expanded consumer-base.

 

 

 

 

 

 

 

 

 

 

Silence. Redesigned.

My team developed this Audio-Technica spot—targeting middle-aged men who frequently air-travel—to promote their new consumer, QuietPoint Active Noise Cancelling headphones. The spot ran nationally on 6 major cable networks.

Project Management: Tim M. & Chris Bowerbank

Concept Development: Chad T. & Chris Bowerbank

Production: Revolution Pictures

 

 

 

 

 

 

 

 

 

 

Audio-Technica’s headphones are a market leader in Japan, but in the US, brand awareness was under-developed. To increase sales and awareness amongst millennials for the ATH-WS55 model, my team worked to develop concepts with a number of writers and a production team to create Audio 911, a video featuring YouTube phenom Marquese Scott. By subtly featuring the product and leveraging Marquese's influence, the video eclipsed a million views in less than a month.

Production/Ideation: DVI Group

Project Management: Tim M. & Chris Bowerbank

Screen Shot 2015-05-29 at 2.30.15 PMScreen Shot 2015-05-29 at 2.30.15 PM

Audio-Technica approached my team in need of a high-end product video to educate prospective buyers on why the AT5040 is the best studio microphone available in its class. We produced intro animation, that could be used across all product videos, and a live action product piece making this microphone a must-have piece of audio equipment. 

Production and Animation: DVI Group

Project Management: Tim M. & Chris Bowerbank