In an effort to combat a statewide legislative agenda led by Wisconsin Governor Scott Walker, EMILY's List needed to mobilize its community members in Wisconsin to support their recall election challengers.
Through direct voter contact and the paid TV media component below, EMILY's List sparked grassroots efforts in recruiting thousands of people in under one week - it's largest number of call-in activists ever.
Still, the War on Women is happening across the country.
Project Management: Tim M. and Chris Bowerbank
Script Development: John O.
Animation: John O.