How do you make a vacuum intriguing?

We spent weeks trying to solve this conundrum.





The Eureka brand is focused on power, performance and delivering a confident clean to customers.



Using provided research, my team set out to create a series of TV-ready spots for Eureka's new power and performance vacuum, the AirSpeed ULTRA.


To highlight the vacuum's power and value, we designed the following nuanced, yet familiar representations of creating a mess, then cleaning it up.


Our goal was to begin each episode with intrigue, then build with a compelling display of bold performance art.



No longer is every child's dream every parent's worst nightmare.



Storyboard Illustration: Judah D.

Project Management: Chris Bowerbank

Director: Ry Cox

Production: Revolution Pictures

Talent: Arielle Longoria and Kevin Andrews