How do you make a vacuum intriguing?
We spent weeks trying to solve this conundrum.
The Eureka brand is focused on power, performance and delivering a confident clean to customers.
Using provided research, my team set out to create a series of TV-ready spots for Eureka's new power and performance vacuum, the AirSpeed ULTRA.
To highlight the vacuum's power and value, we designed the following nuanced, yet familiar representations of creating a mess, then cleaning it up.
Our goal was to begin each episode with intrigue, then build with a compelling display of bold performance art.
No longer is every child's dream every parent's worst nightmare.
Storyboard Illustration: Judah D.
Project Management: Chris Bowerbank
Director: Ry Cox
Production: Revolution Pictures
Talent: Arielle Longoria and Kevin Andrews