Curry Brand Omnichannel Marketing

It’s been an awakening journey supporting the undisputed, greatest shooter of all-time in Wardell Stephen Curry II.

As you know, Steph is great at everything he touches. Look at his golf game. Curry Brand attempts to capture the magic that Steph makes on and off the court.

Here’s where I’ll be archiving a collection of work over months and soon years that I’m proud to have been a part of - fueled by my teammates listed below.

2974 and Counting

On December 14th, 2021, Steph Curry surpassed Hall of Famer Ray Allen in Madison Square Garden connecting on the 2,974th 3-pointer of his career. After the crowd erupted and a timeout was called for everyone to celebrate and honor this feat, they cut to commercial:

While this spot aired on TV, other channels were activated including social and an e-commerce experience that highlighted this great achievement - one he may own for a long time.

Copy and Creative Lead: Samantha Schlemm

Channel Design and Creative Lead: Travis Young and Mark Migliorelli

Creative Direction: Alex Bardoff, Kirk Roush

Marketing Lead and Program/Ops Management: Casey O’Neill

Social Media: John Barone

Omnichannel Strategy: Jihan Kuri

Omnichannel Ops: Chris Bowerbank