Grassroots Recruitment with EMILY’s List

In an effort to combat a statewide legislative agenda led by Wisconsin Governor Scott Walker, EMILY's List needed to mobilize its community in Wisconsin to support recall election challengers.

Through direct voter contact and the paid TV media component below, EMILY's List sparked grassroots efforts in recruiting thousands of people in under one week - it's largest number of call-in activists ever.

Still, the War on Women is actively happening in this country.

Project Management: Chris Bowerbank

Script Development and Animation: John Oquist