Eureka Awareness Campaign
Electrolux came to us to produce TV spots to drive sales and awareness for Eureka’s high performance AirSpeed ULTRA vacuum for two primary targets:
the detail oriented person constantly looking for ways to make their home clean, comfortable and safe for my family and anyone who visits
the person who looks for simple solutions to keep things streamlined and organized so they can get things done in their home
Research showed that the target audiences were looking for a confident cleaning experience and wanted to know that their house was clean so they could relax – even if only for 5 minutes.
The videos needed to reflect Eureka’s brand values in the execution. Dramatic lighting and bold colors to reinforce the proposition of strength, power and performance. Fast and edgy cuts. Powerful music. And the product as the hero, not the background, evoking the desire to own this product
To highlight the Eureka AirSpeed ULTRA as being on the same level as a high-performance car or a brand like Gatorade, this concept and these executions are meant to create an emotional connection with the audience. Each episode begins with intrigue and climaxing in a compelling display of bold performance art.
Ideation and Production Company: Revolution Pictures
Executive Producer: Randy Brewer
Director: Ry Cox
Producer: Ryan Lough
Project Management: Chris Bowerbank
