Brand Extension Concept for Oakland Roots

It all begins with an idea, even an outlandish one.

In a parallel universe Oakland Roots Sports Club extends their reach into the NBA by replacing the now San Francisco-based Warriors as thee basketball team in Oakland.

I took the iconic, color-packed Oakland Roots brand and extended it for use in the NBA, powered by NBA2K21.

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Next step: Trade for Oakland’s very own Dame Lillard

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