Product Marketing for Under Armour

Under Armour's Clone technology is used across sports and training to help footwear form to your foot and, specifically for footballers, sharpen your touch. See: Trent Alexander-Arnold.

In an effort to display the intersection of Under Armour's Clone technology and football, my team and I partnered with IMG Academy to display the benefits of the Clone Magentico boot across channels to reach the Focus Performer and making every athlete better.

Understanding UA's position in football across the globe, we set out to highlight the strong tech and performance benefits including a light and responsive footplate, high-traction studs and a personalized fit.

We captured movement, strike patterns, pivoting and speed while the addition of macro product beauties magnify the detail showing how the boot forms to your foot. Asset development was created with the intent of regional adaptation and localization across the globe.